Don your red, black, white and grey and show that you know how to help stop rhino poaching.

22 September is World Rhino Day and it can be hard to decide where your charitable instincts should be channelled. Buy an Endangered Wildlife Trust Rhino bracelet and you’ll be donating in not one, but two, highly valuable ways.

Make sure you buy the right bracelet. The “R” bead is your guarantee that all the profits are being used for good, in this case, not only to conserve endangered wildlife, but for social upliftment too.

In the first place, a third of the profits generated from the sale of the bracelets go to the Endangered Wildlife Trust (EWT), a well-established, transparently run conservation organisation with the expertise and know-how to use the money it raises to make a dent on the scourge of rhino poaching in South Africa.

Another third of the money goes towards running costs and materials and yet another goes directly into social upliftment in the form of providing earning opportunities and upskilling for the local men and women who make the bracelets as well as enterprise development initiatives in South Africa.

In the past year alone, Relate Bracelets have sold 43,142 EWT Rhino bracelets, raising R356,296. The money has been used by EWT for a variety of interventions, including sniffer dogs and a rapid response platform to help ensure the survival of rhinos in Southern Africa.

Continue supporting their good work by wearing your Rhino bracelet from Relate Bracelets, the 100% not-for-profit social enterprise that’s puts your money to its best possible use.


Get your EWT Rhino bracelet here.