“Breast cancer is not just a women’s issue,” says Isidingo’s hot new bad boy Hamilton Radebe – or Anthony Oseyemi as he is known off-screen.

Oseyemi has thrown his considerable charm behind Relate Bracelets’ PinkDrive bracelet campaign to raise awareness for breast health.

“Men get breast cancer too.

“But also, while all men are aware of breast cancer, many stay silent on the topic thinking that it’s not appropriate to talk about it.” says Oseyemi.

Which is why Oseyemi is donning hot pink beads.

PinkDrive is the Public Benefit Organisation powering South Africa’s first mobile PinkDrive Mammography Unit and PinkDrive Educational Unit, which travels around South Africa offering free clinical breast examinations and mammograms to all medically uninsured men and women.

Relate Co-Founder Lauren Gillis says:  “Men get breast cancer, but so do their wives, partners and daughters. It’s one of the most prevalent cancers among women and early screening sees such positive outcomes, which is why breast cancer should be something that men discuss in their homes with their families.

“Anthony has such passion for this cause and for the work that we do at Relate and we’re thrilled to have him on board as such a positive ambassador and role model for others.”

“We need to be active campaigners for early detection of breast cancer,” says Oseyemi. “And we can do that by supporting fundraising for these units, whose sole purpose it is to detect breast cancer early enough to do something about it.”

So get your beads on boys. The flavour of the month is pink.


This article was first published by Sowetan Live on 16 October 2014, click here to view the original article.