On Tuesday 14 July, a group of South African celebrities will be taking on the Gogos from Relate Bracelets in a beading challenge to raise awareness of SA’s senior citizens ahead of Mandela Day.

Soccer star Matthew Booth may be quick on the pitch, but can he bead a bracelet in under a minute?

Former Miss South Africa Nicole Flint has been dressed by SA’s top designers, but how quickly can she thread accessories for change?

Extreme conservationist and adventurer Braam Malherbe is saving the planet one day at a time, but how many bracelets can he bead for Relate’s wildlife and conservation beneficiaries?

These Relate ambassadors, as well as Bailey Schneider, DJ Sox, Jitsvinger, Tracey Lange, Mpumi Nobiva, and Kyla-Rose Smith of Freshlyground, will be battling the Relate senior beaders in a relay for 67 minutes. The longest thread wins, but our money is on the Gogos.

The event is in support of all of Relate’s causes, including Ikamva Labantu, Reach for a Dream, Grassroots Soccer, The Amy Biehl Foundation, Operation Smile, and Goodbye Malaria.

In five years of existence, Relate Bracelets has raised more than R28million for a variety of causes. Over 60 in fact: from wildlife conservation and health programmes through to early childhood development and women’s empowerment – and many others.

The first Relate Bracelets Bead Off for Mandela Day saw a group of beaders, The Gugulethu Gogos, take down Western Cape Rugby players Cheslin Kolbe, Juan de Jongh and Nic Groom in a speedy beading challenge – an act which brought the proud elderly bracelet makers fame via print, online and social media, and bragging rights for a year.

Please join us for the Relate Bead Off 2015 at the V&A Waterfront (Between the Watershed and Jou Ma Se Comedy Club), from 11am to 1pm on Tuesday 14 July.