Our commitment to bring clean, accessible water to rural South African villages through Relate Water is is gaining momentum through a now powerful union with deboer swim. 

The partnership, which was formally announced at the London leg of the T100 Triathlon Pro Race series, aims to bring clean water to an estimated 10 000 people in South Africa over the next year through the installation of solar powered water infrastructure in underserved communities.

To support Relate Water’s vision into reality, deboer will be donating one percent of its monthly turnover to our cause and 100% of the sales of deboer branded Relate Bracelets to further help raise awareness of the partnership.

“As a founding partner of Relate Water, we are honoured to play a pivotal role in bringing clean water to rural South African communities,” says Alex de Boer, founder of deboer swim. “Our deep connection to water through our products drives our commitment to ensuring everyone has access to this vital resource. We as athletes are so fortunate to have water for recreation- that it only makes sense to support those who need this resource to simply live.”

The two organizations will unite in impactful marketing initiatives to champion water conservation and sustainability. This mission will be further amplified by collaborations with deboer's professional athletes, particularly those connected to South Africa, inspiring global communities to join us in this crucial cause.

“Most of the hundreds of thousands of people around the world who participate in our sport take water for granted,” adds co-founder David Greenstein.  “I want the people wearing deboer products to feel pride when they put them on; knowing that their purchase – and that very suit- has brought clean, safe drinking water to their fellow human beings in need.”

Relate partners brands with a conscience. Brave brands seeking simple, proven ways to sustainably improve the lives of those who need it most. The partnership between deboer swim and Relate Water represents a powerful union of business and social enterprise, demonstrating how companies can take a leading role in driving positive change in communities in need.

“This founding partnership with deboer swim marks a significant milestone in our efforts to address water scarcity in rural South Africa,” says Lauren Gillis, Founder of Relate. “deboer’s commitment as a founding partner to Relate Water will greatly amplify our impact and help us transform more lives through access to clean water. We are seeking more people and brands with a conscience who will do the same.”

Visit relatewater.org to help us untap more potential.