Life-Changing Eye Surgeries Illuminate Hope and Clarity for the Poor in Eastern Cape, South Africa

In a remarkable collaboration with Blind Loyalty and Grace Vision, Relate Bracelets is helping to make a profound impact in the Eastern Cape by providing life-changing eye surgeries to the region’s most impoverished residents.

This initiative is not just about restoring sight; it’s about transforming lives and bringing hope to rural communities.

The Eastern Cape is one of South Africa’s most underdeveloped regions, with many rural areas lacking access to essential healthcare services. Eye conditions, often treatable, can lead to blindness if not addressed. For the poorest individuals, the cost and accessibility of eye care are significant barriers. Relate’s partnership with Blind Loyalty and Grace Vision aims to bridge that gap and ensure that no one is left in the dark due to preventable or treatable eye conditions.

“Seeing the joy on the faces of those who can see again is indescribable. This work is truly life-changing.” – Dalit Shekel, Relate Bracelets CEO.

Forty eight individuals have already received sight-restoring surgeries, with a role out plan of more each month through the initiative. These surgeries not only restore vision, but they also enable recipients, along with their carers who have dropped out of school or left their jobs to care for their family members, to regain their independence and actively participate in their communities. The profound impact is that we can lift families out of poverty and provide a brighter future for the next generation.

How It Works:

  • Blind Loyalty: Through CSI partnerships and corporate sponsorships with the international loyalty industry, Blind Loyalty is building a community of changemakers committed to support ongoing surgeries.
  • Relate Bracelets: The sale of Relate Blind Vision Bracelets to these partners raises funds to support the eye surgeries.
  • Grace Vision: Grace Vision conducts the surgeries and provides follow-up care, ensuring the highest standards of medical practice.

My ambition for Blind Loyalty is that it becomes the global CSI beneficiary for the Loyalty Industry worldwide and for every loyalty professional in the world to be wearing a Blind Loyalty Relate Bracelet – Amanda Cromhout, Blind Loyalty Founder.

Together, we are not just restoring sight; we are restoring hope and transforming lives in South Africa. If you share our vision for this Relate Bracelets cause, join us in spreading more light.