Some hard-core Cape Town bikers showed off their softer side to help premature babies on Saturday, November 4.
Starting at Harley-Davidson Tygervalley, at least 50 bikers took to the roads to pick up and deliver hundreds of CONSOL Jars destined for a very special purpose.
The jars were collected from Groote Schuur hospital. From there the riders “delivered” them to three clinics around the city which cater to some of the most at-risk babies.
The mass bike ride marks the launch of a bold new venture called Mom’s Own Milk on the Move (MoM) Project; an initiative that sees the Relate Trust and Scully Scooters working with Newborns Trust to get mothers’ breastmilk delivered regularly to their little ones.
The project, which will officially launch on November 16, aims to increase survival rates among premature babies by facilitating access to much-needed breastmilk.
One in seven babies is born premature, and 60% of those born weighing less than 1kg do not survive, mostly due to a lack of resources.
In South Africa, mothers are often discharged from hospital and have no way to return daily to feed or visit their babies who remain there for up to two months. As a result, breastmilk supplies are diminished and babies do not receive the nutrients required to build their immune systems and fight off illness. The MoM Project aims to change that.
Leader in glass manufacturing in South Africa, CONSOL Glass has donated enough glass jars for a year, which can be sterilized and used by mothers to express breastmilk for their babies.
In honour of the MoM Project and World Prematurity Day on November 17, Newborns Trust and Relate are also launching a brand new purple woven bracelet, with all proceeds from the sales of the bracelets contributing directly to Newborns Trust.
To buy a bracelet, please contact Newborns Trust directly.
Additionally, you can show your support on social media by using the hashtags: #Givethemtomorrow #worldprematurityday #purple4preemies