Blind Loyalty

The Foundation:

The Blind Loyalty Trust’s sole purpose is to offer hope and clarity through essential ophthalmology procedures to underprivileged patients requiring corneal transplant surgery.

Turning hardship into hope, accomplished entrepreneur and leading customer loyalty professional Amanda Cromhout established Blind Loyalty after she was struck by fusarium keratitis, leaving her with temporarily blindness in her right eye. After enduring three months of intense pain and receiving two emergency corneal transplants, she realised unnecessary blindness was something she was committed to preventing others from enduring, specifically patients in need of financial support.

Today, the Trust is turning Amanda’s vision into a reality. The goal of our partnership is for Blind Loyalty to become a CSI beneficiary for the global loyalty industry, with Relate’s Blind Loyalty bracelet a symbol of the industry’s support.  

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