While we may know we should check our breasts for lumps regularly, it is sometimes easy to let the time pass by and forget this simple task. For many, it is easy to think “it won’t happen to me”.

But breast cancer can affect anyone – men and women, young and old.

Ahead of Breast Cancer Awareness month, the Relate Trust is launching their “face of breast cancer” campaign in collaboration with the Breast Health Foundation and retailer Woolworths.

Until the end of October, the Relate Trust will be sharing profiles of breast cancer survivors and others affected by breast cancer – inviting all South Africans to share their stories of how they are the #FaceOfBreastCancer.

The campaign will run on Facebook, Twitter, and Instagram, with survivor profiles and “fact or myth” questions around common misconceptions engaging users to share their own stories, images, and videos. 

Whether you were diagnosed yourself or went through the experience with a loved one, the aim is to highlight how many South Africans have been affected by breast cancer in a multitude of ways.

Handmade beaded Relate bracelets in support of Breast Health Foundation are also available from selected Woolworths stores nationwide.

Are you a cancer survivor? Did you witness a loved one dealing with the disease? Have you ever had a scare yourself that made you more aware? What makes you the #FaceOfBreastCancer?

Share your stories with the hashtags #FaceofBreastCancer, #RelateBracelets, and #BreastHealthFoundation.

The Breast Health Foundation was established in 2002 with the primary focus of education on breast cancer and breast health – to increase awareness, and empower South Africans. Volunteers and staff, all of whom are breast cancer survivors themselves, provide first-hand knowledge and expertise to promote education and treatment for breast cancer and provide emotional and informative support to all affected by the disease.

“In a limited-resources environment in the public health sector, we provide an additional educational platform to empower women and provide further support for those suffering from breast cancer. We know the challenges and side effects of treatment as we have been through it ourselves. We also support and educate their families,” says COO of the Breast Health Foundation Louise Turner.

She adds that education is vital, and the financial support they receive from bracelets sold is necessary for them to keep doing the work they do.