Young people from across the African continent and globally are joining the Zero Malaria Starts With Me movement to take action to end the world’s oldest deadliest disease with a bold new campaign: Draw The Line Against Malaria.
The campaign is powered by African changemakers, including;
- Dr Omotola J Ekeinde, Nigerian actress and philanthropist
- Osas Ighodaro, Nigerian American actress and producer
- Saray Khumalo, South African explorer
- Eliud Kipchoge, Kenyan athlete, Olympic Gold-medallist and marathon world record-holder
- Siya Kolisi, Captain of the Springboks, South Africa’s World Cup winning rugby team
- Láolú Senbanjo, Nigerian Artist
- Sherrie Silver, award-winning Rwandan British choreographer
Against the backdrop of the COVID-19 pandemic, this new youth-focused creative campaign, fronted by a team of changemakers inspires young people from across the African continent and the globe to call on their leaders to push for political action to end malaria within a generation.
Building up to the Kigali Summit on Malaria and Neglected Tropical Diseases, being held on the eve of the Commonwealth Heads of Government Meeting (CHOGM) in Rwanda on 24th June. The Summit is a milestone moment in the malaria fight and enabler of game changing political decisions including delivering the commitment to halve malaria across the Commonwealth by 2023.
The Draw The Line Against Malaria campaign, which supports the growing Zero Malaria Starts with Me movement, reflects the energy, talent, and cultural influence emanating from the African continent with references to art, fashion, music, sport, and entertainment.
Before the COVID-19 pandemic half of the world’s population were already living with the threat of malaria and, despite promising progress since the beginning of the millennium, the parasite is fighting back. The most recent WHO World Malaria Report, shows that now is not the time to step away with 229 million new infections and over 400,000 malaria deaths reported in 2019. The vast majority of these deaths are young children under five across Sub-Saharan Africa.
Relate supports this initiative through the sale of Goodbye Malaria bracelets which funds the organisations Residual Spray Program in Mozambique. In this last year’s spray program alone, Goodbye Malaria sprayed 611,940 homes, protecting 2,046,226 lives against Malaria.
When you wear a Relate bracelet you are supporting this global movement for change. Champion this cause, together lets #DRAWTHELINE