Excitement is building ahead of the Momentum One Day International PinkDay cricket match, which takes place on 10 February – and renowned South African designer David Tlale will be joining the players on the field this year, but not in the way you might expect.
Fashion icon David Tlale has specially designed a bespoke PinkDay 2018 bracelet, made by the Relate Trust, which will be on the wrists of the Standard Bank Proteas players who will be taking on India at the Bidvest Wanderers Stadium.
PinkDay is a partnership between Cricket South Africa (CSA), Momentum and Bidvest Wanderers Stadium.
PinkDay 2018’s beneficiary is the Breast Cancer Clinic at the Charlotte Maxeke Johannesburg Academic Hospital. Money raised from the sale of the bracelets will contribute towards PinkDay’s fundraising efforts. The goal this year is to raise more than R1million.
“For the bracelet design, we selected a weave design which is in line with a lot of current trends in bold colours that will grasp the attention of anyone that sees you wearing it. This then becomes another conversation piece around the cause and raises the funds needed to make a difference,” said Tlale.
2018 also marks the launch of PinkFriday, a national call to action for absolutely everyone to pitch up in pink and support this day, the Proteas, and the fight against breast cancer. #PitchUpInPink is a campaign aimed at getting South Africans dressed in pink on the day before match day, Friday 9 February, and to pitch in and donate towards the cause.
Proteas Captain, Faf du Plessis, expressed his excitement about PinkDay and Tlale’s involvement.
”The team has always enjoyed playing in the PinkDay and also seeing our fans really get behind the cause and campaign. We look forward to seeing them step it up,” he said.
Relate Trust CEO Neil Robinson says he is excited for this year’s game and is looking forward to seeing Tlale’s design on South Africa’s cricket stars and fans at the stadium and beyond.
“We are proud to be involved in this great initiative again and to be able to raise some much needed funds for breast cancer awareness.”
Every year the unit sees up to 350 women with newly diagnosed breast cancer and provides a service to seven referring hospitals in Gauteng and from other provinces.
No matter where you are, you can help spread awareness about this disease by buying a bracelet. You can also post selfies of you and your loved ones decked out in pink. And don’t forget to add the hashtag #PitchUpInPink.
To buy a stack of ten PinkDay 2018 Cricket Relate bracelets click here. The David Tlale original bracelets are alos available from the Cricket Shop at the stadium and the Protea Hotel Wanderers.