The power of partnership lies at the heart of social change. Relate Bracelets’ collaboration with Nando’s Australia & New Zealand (ANZ) exemplifies this truth.

What began as a mission to combat malaria in Southern Africa has blossomed into a long-term partnership that changes lives, bridges cultures, and creates economic opportunities. The recent Nando’s ANZ Indaba is a testament to how meaningful connections can create profound impact, spotlighting the continued efforts to make malaria history and uplift communities.

Nando’s ANZ’s annual Indaba, is a gathering to celebrate the food chains commercial and social impact. A highlight of this year’s event was the Changing Lives Festival, a showcase of contributions to social causes that Nando’s is making, where the Relate Bracelets Goodbye Malaria activation resonated deeply with both leadership and staff.

The response to the activation demonstrated how Relate Bracelets have become a beloved symbol among Nando’s staff across Australia and New Zealand. Many employees wear and proudly sell Relate bracelets in retail outlets, making them true champions of the Goodbye Malaria cause to end malaria in Southern Africa. Relate also produced custom Goodbye Malaria bracelets for the Indaba participants which were warmly appreciated as a symbol of our ongoing partnership.

Nando’s global purpose is Changing Lives. At its core, changing the world by making a real difference to people’s lives. The Changing Lives initiative of Nando’s ANZ is built on four main pillars: empowering their people through social and economic inclusion, contributing to climate action, honouring Nando’s Southern African roots by giving back, and supporting local communities in Southern Africa. These values are integral to Nando’s brand identity, and it’s clear that the passion for change is deeply embedded within the company culture.

Since the start of Relates’ partnership with Nando’s ANZ the restaurant chain has sold an impressive 276,265 Relate Bracelets, contributing over R2.7 million to Goodbye Malaria’s purpose. Our collaboration has not only helped fight malaria but it has also fostered significant social impact, with a collective investment of over R3.8 million towards Relates’ social upliftment initiatives. Where funds empower both young adults and seniors by creating sustainable earning opportunities, proving that Nando’s commitment goes well beyond eradicating malaria to change lives.

"Our partnership with Nando’s ANZ and Goodbye Malaria goes beyond creating beautiful bracelets, it represents a powerful movement taking action in the fight against malaria. Brands like Nando’s are truly setting the bar for what it means to be purpose-led, embodying their values from leadership all the way to store managers and staff. Their dedication to wearing and promoting Relate Bracelets transforms each bracelet into a meaningful symbol of hope and connection. This mission not only combats malaria but also uplifts the livelihoods of our beloved elders, providing dignified work and renewed purpose." – Dalit Shekel, CEO of Relate Bracelets.

Nando’s ANZ is on a mission to become the most loved restaurant brand across Australia and New Zealand. With accelerated restaurant openings, new drive-thru formats, and an enhanced menu, the brand continues to innovate while staying committed to meaningful causes. Adding to this powerful narrative are the dedicated Nando’s employees who go above and beyond in promoting bracelet sales. In fact, some have made bracelet selling a friendly competition, collecting and swapping designs and proudly showcasing the limited-edition bracelets they have collected over years. This enthusiasm reflects how a single accessory can carry the spirit of a cause, bridging communities across continents.

“Our 13 year partnership with Nando’s has been incredible. Whenever we get a new order we are always excited to get the beads to the Gogo’s so they can make up the colourful rolls for the bracelets.” Lauren Johnson, Production Manager, Relate Bracelets.

Beyond the numbers, the partnership between Nando’s ANZ and Relate Bracelets to support Goodbye Malaria exemplifies how businesses can make a tangible impact by aligning with causes that resonate with their values.

The activation piece for the Nando’s ANZ Indaba was started back in Cape Town by Relate Gogo’s before being sent onto Australia for the Nando’s team to complete at the event. The finished installation now hangs at Nando’s ANZ headquarters as a reinforcement to their commitment to fighting malaria and uplifting communities, one bracelet at a time.