Relate Bracelets is once again throwing their support behind PinkDrive’s annual Pink ODI (One Day International), helping the South African cricket community to “hit cancer for six” and raise R1 million.
PinkDrive provides valuable education, awareness, and preventative screenings related to breast cancer, and on Saturday 4th of February – World Cancer Day – South Africa’s national cricket side, the Proteas, will don their pink strip to play in the fifth annual Pink ODI in support of the Not-For-Profit (NPO) organisation. The event takes place on the third Momentum One-Day International against Sri Lanka at Bidvest Wanderers Stadium, so diarise it now!
To get the ball rolling, the PinkDrive Relate Bracelets were sold to corporate boxes ahead of the event. On the day though, roaming vendors at the venue will aim to sell 5 000 at a cost of R50 each (about the cost of a beer) and raise a further R55 000.
Funds raised from the sale of the bracelets make up around 5% of the R1million that PinkDrive wishes to raise on the day. The balance will come from a variety of other initiatives on the day and from sponsors like Bidvest, who will donate R1 000 for every boundary scored, Standard Bank who will donate R10 000 for every catch taken in the match, and Momentum who will give R100 000 if a ball hits their inflatable Momentum “M” as well as R10 000 for every six hit into the Momentum Family Area.
“With the risk of breast cancer and its high impact on a family, we are proud of our support in raising awareness and mobilising cricket fans through the PinkDrive campaign,” confirmed Cricket South Africa chief executive Haroon Lorgat. “Our support for PinkDrive is one of our foremost social programmes and underlines the fact that cricket has a broader responsibility within society.”
Chief executive officer of PinkDrive Noelene Kotschan says events like this help spread the message that early detection and preventative measures save lives.
To keep the campaign going and ensure the mobile units remain on the road continuing the good works, readers are encouraged to contribute through PinkDrive’s Given Gain page, through the PinkDrive website. PinkDrive Relate Bracelets will be available on the day or they can be ordered from Relate’s website – Relate.org.za – which demonstrates the exceptional efforts this organisation is doing too, in raising funds for worthy causes.
This article was first published by MCSISA on 27 January 2017.