Relate bracelets has teamed up with the iconic South African brand Veldskoen to launch a new bracelet that celebrates South African-ness.
‘South African-ness is a collection of attributes and attitudes that connects people to our rainbow nation. It's all about resilience, kindness, creativity, compassion and the joy of life. It is both a state of mind and a state of heart. This is exactly what this new Relate bracelet encompasses.
Veldskoens represent the sole of Africa, worn with love by farmers, game rangers, hipsters, travellors and others alike. The company launched in 2016 and has always been a willing collaborator of South Africans making a difference. The Relate partnership is a natural fit, as each Relate bracelet made creates earning opportunities for the elderly and the young people who complete and package them.
"By adding a South African-ness bracelet to your purchase of Veldskoens, you are connecting to so many people in South Africa. From the beads that are used, to the elderly women who put it all together, our aim is to be part of a chain of goodness and positive development for South Africa and for everyone to stand together during these challenging times" says Nick Dreyer, CEO and Founder of Veldskoen.
Relate founder Lauren Gillis said she is a fan of what Veldskoen stands for.
The partnership also comes at a very important time in South Africa. As Covid-19 continues to have a negative impact on employment and livelihoods throughout South African communities, resulting in widespread hunger, malnutrition, mental and physical health issues. The South African-ness is not just a bracelet, it is food, warmth and safety for our pensioners and young people. We are all connected and each of us has the opportunity, responsibility and privilege to be agents of social change.
“At Relate, we are always on the lookout for like-minded brands who value purpose over profit. Veldskoen’s creativity and brand tenacity really stood out to us. The focus on this new bracelet is all about connecting people to their South African-ness and creating jobs for the Ikamva seniors who bead them and Relate youngsters.. We want to encourage everyone to add a South African-ness bracelet to their purchase of Veldskoens. We believe lots of little will make a big impact" says Gillis.