Freshlyground in collaboration with Ikamva Labantu: Fuel2Grow have created a new bracelet design to be added to the Relate Bracelets collection. The proceedings made from the bracelet sales will go directly to funding a feeding scheme for young South African children in impoverished areas.

The Fuel2Grow campaign aims to raise millions to give 650 children a hot meal every day in 2016, through donations and the sale of Relate Bracelets which can be bought at any Cape Union Mart nationwide.

This video was first published by News24, to view the original video online click here.