BirdLife South Africa is a registered non-profit, public benefit organization whose vision is to see a country and region where nature and people live in greater harmony, more equitably and sustainably.
The organization strives to conserve South Africa’s birds, their habitats and biodiversity through scientifically-based programs that support the sustainable and equitable use of natural resources, and encourage people to enjoy and value nature.
With more than 5 000 members in over 40 Birdlife Clubs throughout South Africa, the Relate Bracelets partnership with Birdlife South Africa supports the organization’s efforts in;
Saving Species by preventing extinctions and maintain or improve the conservation status of bird species.
Conserving Sites and Habitats by improving habitats that are important for bird species and other biodiversity.
Encouraging Ecological Sustainability by conserving biodiversity through birds and improve the quality of people’s lives.
Enabling Positive Change through People by integrating bird conservation into sustaining people’s livelihoods.
Relate bracelets for this cause are designed in the colours of the South African Flag and are available online from Birdlife South Africa.